Edelman 2012 Trust Barometer

The results from Edelman's 2012 Trust Barometer were released at Davos this week.

A highlight of some of the key findings from this year’s study:

• Trust in government saw its biggest decline ever and government officislas dropped to the bottom of the list of credible spokespeople
• Business fared well in comparison, but still has hurdles to clear - nearly half of our respodents say government doesn't regulate business enough and CEO credibility fell to the lows we saw during the global recession.
• "A person like me" and regular employee both saw big jumps in credibility.
• Japan showed just how fragile and volatile trust is - the events there decimated not just trust in government and the energy sector, but also had a severe impact on trust in media, NGOs, the finance sector, among many of the other metrics we studied.

For more information, please visit www.edelman.com/trust.