WINNING HEARTS AND MINDS
Monday, August 1, 2011 at 11:58AM Ana Herrero, Spain
I read one article about a new Spanish company called Placebo Center (www.placebocenter.org ), which was born for detoxifying brands. The aim of this page is no other than to apply a correction to “bad advertising”. Actually, this made me think about advertising, public relations, direct marketing, street marketing… and overall about consumers who are constantly exposed to these marketing tactics.
Are we aware of the influence that consumers have? We always aim for our brands to conquer our consumers’ hearts… but do we get it, or we just invade their brains? Are we fair enough about the benefits we talk about or we are exaggerating about the greatness of the products we want to sell?
To me, the good news is the difference between advertising and public relations. Advertising tries to sell more through campaigns and they pay for it. Although, public relations is changing the path in order to reach consumers, to make them feel and live a real experience with the brand. Public relations firms have are notorious for what we do the best; tell stories to reach consumers…
The aim of public relations is exactly this: create relationships with our target. But consumers have evolved. They are better informed than ever and they are skeptical about everything, even about themselves. They want to believe, they need to, and they want to recover trust in brands or experience falling in love with a brand… But, how can we do this in a world where brands are everywhere, all around us.
From my point of view, with these million advertisements, the consumer is exposed every single day. I would say that stories are more important than ever. We need to impact our consumer’s conscience and we shouldn’t forget than our brain shows what our heart desires. Brands need to be at the consumers’ side providing real experiences.
Reader Comments (2)
Brilliant post, Ana!! congratulations!! xxx
Super trabajo! I love how it turned out. Well done :)