CAMPEONES, CAMPEONES....

Photograph: Emilio Morenatti/APAna Herrero, Spain

Spain became red. Red like the Spanish flag, like the color of millions of hearts beating as one as a their dreams turned into reality. Red like the color of passion, courage, initiative and friendship.

Finally, Spain fulfilled the so-long awaited dream of becoming champions of the World. The best team of the best country made this possible through team work, creativity and passion. Yesterday, everybody in Spain felt the relevance of such values as the players were saluting all the fans in Madrid. Of course, the celebration lasted more than three hours and allowed the team to show the World cup to its country.

It doesn’t matter if you love football or if you are supporting Real Madrid or F.C. Barcelona. It doesn’t matter if you are from Madrid, Barcelona, Sevilla or País Vasco... The good thing, the important thing is how a country becomes just one. SPAIN, one, big, winner, joined... I am very happy of being part of this historic moment for this country and, overall I am very proud of being Spanish.

Regarding consumerism in Spain, a survey by the Holland bank ABN Amro called “Soccernomics 2010” says that the impact of winning the World Cup among the country economy will be the growth of about 0.7% of the GDP.  Spanish politicians say this issue has helped to recover the optimism and trust again in the government and the things they are doing. What is true is that the winning euphoria became a pike in the economy the last days. The industries that has experimented the growth most has been food & beverage (quick services restaurants – BK, Telepizza, etc.- snacks, beverages...)

Read the full survey here.

CAMPEONES, CAMPEONES....