Zerene Kahan, Mexico

My career in PR started in Health communications, and I remember back a while ago I simply did not understand what “Brand or Consumer” communications meant.  The Health team, used to engaging in disease awareness or launching new products that can change someone’s life, we always wondered what was interesting about communicating a new cereal launch or a new TV model. Time passed by, and then I was offered a position in this company I love so much –with the twist that the available position was in the Consumer practice.  My very first day I was told we were launching a new Oster mixer , and I was just wondering even if a single media would be interested in the story; since then Oster brands has grown to become one of the largest local and regional accounts we have in Latin America.   Not only did Oster account grow so much; but it also was our first consumer-health breed account, when Oster blender supported the launch of Gardasil – the first Human Virus Papiloma vaccine.

Since then, I’ve come a long way and I now find myself super excited at every consumer brand we have and have many consumer-health crossovers.  Consumer brings out the creative side of me; my health background almost forces me to look into Consumer for health interaction, and my health clients benefit from the creative consumer perspective.