The New Mobile Generations
Tuesday, July 28, 2009 at 10:58AM Osvaldo Adinolfi, Italy
Consumers are changing... we all know. But it’s now interesting to consider that consumers move! They travel, they walk, they run... they just go out or around. They have been named as FMC (FAST MOVING -MOBILE- CONSUMERS).
People don’t stay in the same place... for long. But they always stay (and want to stay) connected. Like a NOMADIC LIFE EXPERIENCE where geographies are not barriers anymore and consumers can keep the dialogue with others everytime, everywhere.It’s a constantly moving generation. It’s a MOBILE GENERATION. That’ why we should consider MOBILE AS A STYLE OF LIFE, not just a technological device. It’s a STATE OF MIND. People are not a fixed and static target anymore. They move. PEOPLE ARE MOBILE! Therefore they use mobiles. It’s about engagement “on the move”, not just technology.
There are 3 billion mobile devices in the world today, more than three times the number of PCs. As the devices increase capabilities and networks get faster, consumers are using mobile devices more and more for common purposes and information gathering tasks. In other words... both for business and fun.
Mobile will be the biggest buzz topic next years, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. An impressive amount of content is already created using mobile devices, causing mobile social network users to become more and more active.
Everywhere in Europe there’s a strong fast-growing use of mobile devices and a fast-spreading adoption of a mobile lifestyle. 95% of Italians consumers own at least one mobile phone. The mobile revolution is changing consumer behaviours so fast than even Seniors have been deeply involved (in Italy 53,8% of elder people regularly use mobile devices).
Therefore, a new target is born and we call it MOBILERS, involving all consumer segments. New communication strategies must follow and meet the new mobile challenge.
Reader Comments