No longer "Caucasian female, 28-45"

Jennifer Babbit Bodner, United States

I'm a Caucasian woman. I'm 30 years old. I'm a Southerner, a Jew, a PR professional. I have a household income of more than $50k, I'm a pet owner, a luxury shopper, and a mom. I'm a homeowner. I'm a wife, a sister, and a triathlete. I cut coupons and carry a Louis Vuitton. I go to a ton of restaurants, but I'm not a foodie. I love Facebook, but I don't tweet. I'm not very green. I'm an early adopter but don't have an iPhone. I live in Atlanta but don't read the Atlanta Journal Constitution (I still read a hard copy of the New York Times).

I get my information through thousands of sources a day.

For those of you who help steer the direction of a brand, my challenge to you is: Try and find me.

Comments

[Bianca Geddes e Alice Beretta]

CIAO FROM ITALY. In this marathon which involved many members of our Edelman network the discussion on Public Engagement (PE) has evolved in some interesting considerations which have been agreed up on by our group.
Many where the opinions shared on the argument, we are just sharing in the following points some relevant topics raised during this interactive conversation:
• PE has been defined as a sphere of cross influence: demonstrating both the multi-lateral points of authority (from employees to NGO, to governments). Its flow of information is powered by digital which helps connecting all these points and engaging consumers in an interactive and meaningful conversation.

• PE is not conceived as a substitute to PR but a new way of doing our job, it is the factor which in the future will give extra meaning to the messages we deliver to media, consumers and OLs. This is because as PR workers we have to continuously interest the public opinion’s sphere in an, even more, authentic and meaningful way than in the past. The intersection of PR with PE is the path to our evolution as an industry.

• PE will develop especially in those areas of the world where the digital sphere is mostly actively used by consumers. It is important to consider the delicacy of the digital tool since in this field no ‘guided messages’ are allowed because the risk would be to get exposed to criticism from the public. Therefore only authentic and meaningful messages can be delivered on the net for PE.

• Good Purpose (GP) is not a substitute for PE but a tool to enable brands engage with stakeholders/consumers.

• PE has to involve an interactive conversation with the public which is not only listening or only delivering messages but involves a two way conversation.

• By the end of the conversation we all agree that it is important to share internationally different case studies for internal trainings on PE and therefore to help us explain to our clients what PE is.

WE KEEP GOING....
Bianca & Alice