ACTION
Pronunciation: \ˈak-shən\: the most vigorous, productive, or exciting activity in a particular field, area, or group <wants to be where the action is>
Every day as people we take action. And generally those actions, in our individual opinions, are made with the aim of getting what we want, sharing knowledge, making a difference or helping family or friends. They can be as simple as sending a text about an event, stopping to pick an item off a retail shelf, joining a community online or committing to organize or participate in a cause. They can be over in split seconds, take hours of thought or involve months of effort. For brands today in this fragmented world getting us, as multifaceted people, to take action and engage is one of the biggest challenges marketers face, and how we take part will determine if products and campaigns succeed or fail. In this blog the Edelman consumer marketing leaders around the world share their observations of brands in this brave new world of consumer ACTIONism. We believe public relations sits at the axis of marketing today and is able to drive meaningful and impactful participation enabling consumers to find information and engage in multiple ways and multiple times. We’ve also asked some of our favourite marketers to share their views on consumer ACTIONism. We hope you find our thoughts of interest, sometimes a little controversial and never boring. We look forward to your comments - you can contact me here.
Best,